Objective Alternatives a Facebook Ads Consultant Will Offer For Your Adverts

 Most people think that Facebook advertising is dead with the advent of other social media platforms. However, you can still reach over two billion people now with Facebook ads. With these impressive numbers, hiring a Facebook ads consultant is prudent to ensure you handle this marketing avenue correctly. One thing the consultant will guide you in choosing is the objective of your ad. Below are the alternatives you will have.

Brand awareness

Facebook ads meant for brand awareness will be optimized for impressions. This means your ad will be shown to the people who have higher chances to recall your brand. A Facebook ads consultant will primarily focus on the ‘estimated ad recall lift’ data. This is the number of people that Facebook estimates will remember the ad two days after seeing it. Brand awareness ads work best when building a memorable brand.

Reach    

This objective is meant for businesses that want as many people as their budget allows to see their ads. The reach objective is suited for brands who want many people to see their ad but expect no immediate action from their audience. It is ideal when you are organizing an event and want people to know about it but do not need them to book an advance ticket.

Traffic

The traffic campaign objective works when you want to drive traffic to your website. Here, a Facebook ads consultant will optimize your ads for landing page views and link clicks. Facebook shows your adverts to people in your target audience who will most likely click on the link based on their past activity.

Remember that your objective from the above determines how Facebook will deliver your ads and to whom they will be shown. You might have to test different objectives before finding one that works best for your brand. Nonetheless, start with an objective that is closely aligned with your goal.

Facebook ad agency Chicago: How to Manage Social Media Advertising Campaigns

 Social media marketing also known as social media targeting is a form of marketing that targets various users on different social media platforms. Social networks use user data to create relevant advertisements depending on interactions of a specific platform. If the demographics of the social platform align with the target market, Facebook ad agency Chicago can record a huge increase in conversions and sales at a significantly low acquisition cost. Below are some tips to help manage social media campaigns.

Running ads campaigns manually

Out of the three options of running a social media ad campaign, doing it manually is the easiest and cheapest option. You only need to choose a platform and start the campaign. The benefit of manually running ads is that you can invest 100% in ads testing to find the perfect one as opposed to splitting the, budget to acquire management tools and pay agency fees. However, this is only suitable if you are on a tight budget.

Running ads through automated software

As at 2021, social media ad spending was at $153,900 million. It is no surprise there is a wide variety of tools to help manage advertising campaigns. Unfortunately, on-site ad managers are often not user friendly compared to third party tools such as Revealbot and Adespresso that make it much easier to optimize ad campaigns compared to an on-site ad manager.

Hiring a Managed services for your ad Campaigns

While it is the most costly, hiring Facebook ad agency Chicago is the easiest and most beneficial method of social media advertising. The biggest benefit of hiring a professional is that they are knowledgeable in the field as it is their job. As such, the possibility of getting you the desired results is much higher.

For you to reap benefits from social media advertising, you must get a good facebook ad agency Chicago. Besides guaranteeing you results, they also get the work off your back and enable you to focus on your the business.

Facebook ads consultant Chicago: What are the Three Stages of Customer Awareness?

 Every prospective customer goes through three stages of acquisition. These include awareness through advertisement, consideration, where they think about the product or service, and conversion, where they buy your product or services. Facebook ads consultant Chicago will help you break down each of the three stages into workable campaigns. Read on.

Awareness

At this stage, the target clients learn about products, services, and the brand. This campaign's goal should be engaging with the target audience and educating them on what you have to offer. The main objectives of the awareness campaign include;

Brand awareness – This involves reaching people who are likely to be interested in what you have to offer.

Reach – A reach ad is meant to show the ad to the highest number possible of your viewers.

Post Boosting – this works in a similar way to reaching a campaign. It ensures more people see, like, and share your post.

Consideration

At this point, your target customer knows your business and is weighing options whether to purchase from you or the competition. It is important to create a relationship with the customer. Facebook ad consultant Chicago will refer to this stage as lead generation. At this point, give all the relevant information about your business, also known as a lead magnet. The main objectives of this stage include app installs, traffic, and video views.

Conversion

At this stage, you need the customer to take action and purchase from you. Facebook will help track all these conversions, and the data comes in handy in case of remarketing campaigns, as you will have it easy creating an audience. At this point, the main objectives include store visits, catalog sales, and optimized conversions.

Facebook advertising is not as easy as it seems and requires a lot of monitoring. Hiring a Facebook ad consultant Chicago will ensure you run successful ad campaigns.

Facebook Advertising Agency Chicago: Best Practices to make your AD more engaging

 Running a Facebook Ad campaign is not hard; the hard part comes in when you have to run several ads simultaneously. According to Facebook advertising agency Chicago, the best return on investment kicks in when the campaign is in harmony. While some ads drive attention, others generate leads while others aim at conversions. Since your main goal is traffic that translates to money in the bank, here are tips you may utilize.

Use Minimal Text on the Ad Images

If you have to use text on your images, use a smaller font and fewer words to maintain a small proportion of image to text. According to research, images with less than 20% text have better visibility and perform better. While there is no limit on how many words to use in a Facebook ad image, the lesser, the better.

Use Short Text

Most social media users scan quickly and easily. According to the mobile marketing association, it takes an average of three seconds for at least every two people to identify and cognitively acknowledge an ad on a desktop compared to the minimal 0.5 seconds on mobile phones. For maximum effectiveness, ensure that your texts are clear, consistent, and short and deliver your message.

Use the Carousel Format for Extra Images

The carousel-style allows viewing multiple images without having to scroll and at the same cost.Facebook advertising agency Chicago recommends this advertising method for people who have numerous products and services or brand images to put together.

Use Call to action

Facebook advertising agency Chicago highly recommends a call to action for almost all ads. There are plenty of ads available, and they are meant to draw attention and encourage people to engage with your brand. Depending on what you expect people to do after seeing your ad, you can experiment with the different call-to-action buttons for different ad formats and objectives.

Advertising is the backbone of any business. Get the right Facebook advertising agency Chicago to take you through for guaranteed success.