Facebook Advertising Agency Chicago: Best Practices to make your AD more engaging

 Running a Facebook Ad campaign is not hard; the hard part comes in when you have to run several ads simultaneously. According to Facebook advertising agency Chicago, the best return on investment kicks in when the campaign is in harmony. While some ads drive attention, others generate leads while others aim at conversions. Since your main goal is traffic that translates to money in the bank, here are tips you may utilize.

Use Minimal Text on the Ad Images

If you have to use text on your images, use a smaller font and fewer words to maintain a small proportion of image to text. According to research, images with less than 20% text have better visibility and perform better. While there is no limit on how many words to use in a Facebook ad image, the lesser, the better.

Use Short Text

Most social media users scan quickly and easily. According to the mobile marketing association, it takes an average of three seconds for at least every two people to identify and cognitively acknowledge an ad on a desktop compared to the minimal 0.5 seconds on mobile phones. For maximum effectiveness, ensure that your texts are clear, consistent, and short and deliver your message.

Use the Carousel Format for Extra Images

The carousel-style allows viewing multiple images without having to scroll and at the same cost.Facebook advertising agency Chicago recommends this advertising method for people who have numerous products and services or brand images to put together.

Use Call to action

Facebook advertising agency Chicago highly recommends a call to action for almost all ads. There are plenty of ads available, and they are meant to draw attention and encourage people to engage with your brand. Depending on what you expect people to do after seeing your ad, you can experiment with the different call-to-action buttons for different ad formats and objectives.

Advertising is the backbone of any business. Get the right Facebook advertising agency Chicago to take you through for guaranteed success.