Objective Alternatives a Facebook Ads Consultant Will Offer For Your Adverts

 Most people think that Facebook advertising is dead with the advent of other social media platforms. However, you can still reach over two billion people now with Facebook ads. With these impressive numbers, hiring a Facebook ads consultant is prudent to ensure you handle this marketing avenue correctly. One thing the consultant will guide you in choosing is the objective of your ad. Below are the alternatives you will have.

Brand awareness

Facebook ads meant for brand awareness will be optimized for impressions. This means your ad will be shown to the people who have higher chances to recall your brand. A Facebook ads consultant will primarily focus on the ‘estimated ad recall lift’ data. This is the number of people that Facebook estimates will remember the ad two days after seeing it. Brand awareness ads work best when building a memorable brand.

Reach    

This objective is meant for businesses that want as many people as their budget allows to see their ads. The reach objective is suited for brands who want many people to see their ad but expect no immediate action from their audience. It is ideal when you are organizing an event and want people to know about it but do not need them to book an advance ticket.

Traffic

The traffic campaign objective works when you want to drive traffic to your website. Here, a Facebook ads consultant will optimize your ads for landing page views and link clicks. Facebook shows your adverts to people in your target audience who will most likely click on the link based on their past activity.

Remember that your objective from the above determines how Facebook will deliver your ads and to whom they will be shown. You might have to test different objectives before finding one that works best for your brand. Nonetheless, start with an objective that is closely aligned with your goal.