Facebook ads consultant Chicago: What are the Three Stages of Customer Awareness?

 Every prospective customer goes through three stages of acquisition. These include awareness through advertisement, consideration, where they think about the product or service, and conversion, where they buy your product or services. Facebook ads consultant Chicago will help you break down each of the three stages into workable campaigns. Read on.

Awareness

At this stage, the target clients learn about products, services, and the brand. This campaign's goal should be engaging with the target audience and educating them on what you have to offer. The main objectives of the awareness campaign include;

Brand awareness – This involves reaching people who are likely to be interested in what you have to offer.

Reach – A reach ad is meant to show the ad to the highest number possible of your viewers.

Post Boosting – this works in a similar way to reaching a campaign. It ensures more people see, like, and share your post.

Consideration

At this point, your target customer knows your business and is weighing options whether to purchase from you or the competition. It is important to create a relationship with the customer. Facebook ad consultant Chicago will refer to this stage as lead generation. At this point, give all the relevant information about your business, also known as a lead magnet. The main objectives of this stage include app installs, traffic, and video views.

Conversion

At this stage, you need the customer to take action and purchase from you. Facebook will help track all these conversions, and the data comes in handy in case of remarketing campaigns, as you will have it easy creating an audience. At this point, the main objectives include store visits, catalog sales, and optimized conversions.

Facebook advertising is not as easy as it seems and requires a lot of monitoring. Hiring a Facebook ad consultant Chicago will ensure you run successful ad campaigns.